LOOM

We’re LOOM — and we’re hopelessly in love with interiors. Interiors with heart. Interiors with stories. Interiors that look like the people who live in them.

We’re LOOM — and we’re hopelessly in love with interiors. Interiors with heart. Interiors with stories.

And maybe that’s why we fell for rugs. Because rugs are where that love comes to life — where personality hits the floor and a space starts to sing. They add rhythm, warmth, a little drama. That’s why we don’t do one size fits all. We do made for you.

THE GOOD-TO-KNOW STUFF,

A FEW THINGS WORTH KNOWING.

01

WOOL THAT WORKS
(AND BOUNCES BACK).

We keep it real with 100% New Zealand wool — soft, strong, and delightfully bouncy. No plastic fillers, no shortcuts, no “good enough.” Just premium wool that lasts (and ages beautifully).

02

DENSE ENOUGH
TO IMPRESS.

We weave at 3,000 loops per square meter — top-tier rug density. The result? Rich looks,
luxe detail, and serious durability.
Made to be lived on. And yes, danced on.

03

CRAFTED BY HANDS
THAT CARE.

Every rug is handmade in family-run ateliers by people who know their craft. No mass production — just skill, love, and attention to detail. A one-of-a-kind piece, made just for you.

04

MADE TO LAST,
NOT TO TRASH.

Fast-fashion furniture? Hard pass. We make to order, using premium, durable materials with minimal waste. A LOOM rug isn’t something you replace, it’s something you grow old with.

We’re rug people through and through.

We’re into colour — the bold, the muted,

the ones you didn’t know worked until they just did.

We’re into textures that make you want to take your shoes off. Into pattern, rhythm, and those small details that quietly make a room hum. We get giddy over soft piles, bold palettes, and the perfect shade of warm white. And yes, we’ll happily talk pile height over coffee. That’s why we don’t do one size fits all. We do made for you. Every rug we create starts with your story — your palette, your quirks, your way of living. Designed by you, crafted by us, and made to stick around. For the home dreamers. The colour curators. The texture lovers. The space re-thinkers. You choose, we make. Together, we create.

We love textures that make you kick off your shoes, patterns that add rhythm, and details that quietly make a room hum.
That’s why we don’t do one size fits all — we do made for you. Every rug starts with your story: your palette, your quirks, your way of living. Designed by you, crafted by us, and made to stick around.